High precision grooming on a grand scale.
Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.
The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.Director: John Pereira
Production: The 10 Group
Execution: Street Advertising Services